Purpose/Objectives: In Québec, the rapid adoption of mobile devices by consumers (Cefrio, 2015), an aging population, and increasing incidence of chronic disease (Émond, 2011) have encouraged the development of "mobile health”, notably facilitated by the proliferation of mobile applications and the marketing of health-related connected objects (WHO, 2011). Nevertheless little is known about the factors influencing consumer adoption of these applications or mobile health platforms. The objective of this study is to measure the influence of several determinants on the intention of consumers/patients (aged 40+ in Quebec) to adopt a free mobile health management platform and their interest in personalized follow-up by the pharmacist via the platform. More precisely, the study examines the influence of mobile technology characteristics (ease of use and perceived utility) (Davis 1989), personal variables (social influences and innovativeness with technology), health behavioral factors (Rogers, 1975) (perceived health-related vulnerability and severity), as well as relational variables such as trust in, and commitment to, their pharmacists. As such, it uses variables and models from the marketing, information technology and health.disciplines in a single theoretical framework.

Methodology/Approach: An online survey was conducted on 356 representative Québec respondents owning a mobile device and having visited their pharmacist at least once over the past year. The results were analyzed using structural equation modeling software (EQS 6.0).

Finding/Results: The results revealed that 50% of respondents would be willing to adopt the mobile health management platform. The main determinant of adoption intention is perceived usefulness of the technology, followed by innovativeness with technology and the perceived vulnerability of one's state of health. However, interest in personalized follow-up by the pharmacist depends on the quality of the relationship with the pharmacist and the perceived severity of threats to the respondent’s health. Interest in personalized tracking by the pharmacist does not influence intention to adopt the mobile application.

Conclusion/Implications/Recommendations: We suggest that providers of this type of technology target consumers that are open to new technologies, and for whom perceived utility is an important factor in adopting the platform, for example, patients with a chronic disease. It would also be advisable to target consumers who have already developed a certain relationship with their pharmacist. This research is original by taking a multidisciplinary approach in focusing on consumer/patient intentions to adopt a mobile health management platform. It is also original in its interest in the concept of the patient-pharmacist relationship. Its social contribution is important given current economic and public health issues and improvement of the health system. Indeed, while (1) the health system is in a funding / resource crisis, (2) the role of pharmacists has recently been expanded in Quebec, and (3) patients are increasingly exposed to this type of service technology focusing on health, exploring the potential of new technologies in the context of the individual /pharmacist relationship is part of a process of reflection relevant to the Canadian, society.

140 Character Summary: This study tests the effect of various factors driving the intention of patients to adopt a mobile health management platform and personalized monitoring by their pharmacist.